A step-by-step breakdown of everything I’ve learned in the first years of building a purpose-driven business of my own.

This is a collection of advices I wish I had when I started my own solo business.
It’s packed with insights from my first years as an entrepreneur - highs, lows,
and everything in between.

"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself."
"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself."


"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself."

"When you show up in my inbox, I settle in with an espresso and get ready to enjoy myself." 💕


Strategy & Structure
People & Support
Mindset & Flow
This isn’t just a generic how-to. It’s a real, behind-the-scenes look at what I’ve learned firsthand.
After 17 years in corporate marketing and strategy, I found myself asking “Is this really it?”

In 2021 I chose to expand by building a coaching & mentoring business, a path that allowed me to explore work that felt deeply aligned with my soul's purpose. The transition wasn’t always easy, but it proved that a different way of working, one rooted in choice, intention, and alignment, is not only possible, but also powerful.
This guide was born from my first years of entrepreneurship – years of big wins, valuable lessons, and unexpected challenges. I created it to help you navigate your own entrepreneurial start with more clarity, confidence, and ease. Because trust me, there’s so much joy and fulfillment waiting for you on the other side.

ANCA SECARA. LIFE PURPOSE COACH.
Ex-corporate marketer turned life purpose coach, here to help you build a meaningful career or business and live a life that feels true to yourself.
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